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focus all your fundraising on one person
Tweet If you focus your fundraising appeal on one beneficiary you’ll get more money than if you focus it on two or more people. That’s what research into people’s unconscious reactions has found....
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at last, some useful information on why people donate to charity
Tweet Not too long ago I came across a very interesting report on individual donor motivations and behaviours around charitable giving. Carried out by Hope Consulting, it’s one of the largest surveys...
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seeing is believing – increase donations with project visits
Tweet I’ve always found project visits to be an effective way of improving your success rate with prospective donors. Take donors to see your work – it’s a simple and proven method, but something...
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5 tips for increasing the value of donations to your charity
Tweet Don’t have the money for large appeals and campaigns? Not sure how to increase your fundraised income on a shoestring budget? Well, the good news is that charities don’t need to look much...
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visualizing philanthropy – part 2: presenting fundraising data
Tweet In this second part of our post on data visualization, we take a look at how technology can help non-profits understand and share information about donations. I don’t want to get into data...
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how to get donors and influence people
Tweet Fundraising is about building relationships, gaining trust and influencing people. It’s clear how this works in face-to-face contact with potential major donors and corporate partners, but how...
View Articlefundraising and philanthropy trends
Tweet Fundraising consultants KCI recently put out their latest quarterly issue on philanthropic trends in Canada – aptly named “trends”. This issue summarizes some key insights and trends in...
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